Jesse James Dupree

It should come as no surprise that one of the hardest working frontmen in rock—a Guinness World Record holder for not only the most shows played in one day (21), but the most in 50 days (100)—is as active behind the scenes as he is onstage.

You know Jesse James Dupree as the unhinged, chainsawwielding leader of southern rock staples Jackyl, but over the last decade he’s steadily built a multimedia empire under the more-than-appropriate moniker of Mighty Loud.

After a variety of successful, high-profile ventures in marketing, consulting and television production, Mighty Loud will launch its record division with new releases from Powerman 5000 and Jesse James Dupree and Dixie Inc.

Mighty Loud has been a versatile player in the entertainment industry long before this most recent extension. Their marketing division creates branding opportunities for Crunk!!! energy drink, Zippo lighters, the Full Throttle Saloon in Sturgis, SD, and Jesse James’ America Outlaw Beer, a whole-wheat non-filtered brew.

Mighty Loud also performs consulting duties for no less than three record labels:

• Ironworks (established by Kiefer Sutherland and Jude Cole),
• 1720 Entertainment, featuring Rissi Palmer and pop band C-Side, and
• New West, well-known for Dwight Yoakam, Kris Kristofferson, the Live From Austin, TX series and much more. 

In addition to managing Jackyl, Dupree is also the executive producer and creator of the smash MTV series Two-a-Days, as well as numerous pay-per-view specials (including Sturgis Exposed and Mardi Gras Exposed).

The conglomerate also has two feature films and a comedy show in development, and is responsible for the Dirt Poor Comedy Tour. Lest you worry about Dupree overextending himself, don’t.

“If I’m not split into a million pieces, I’m not happy,” he concludes. “I always made a connection with the guy I saw on television who was spinning plates with a stick. There’s something that would intrigue me about that. Although I can’t spin a plate on a stick for nothing, I can damn sure do it in a proverbial sense."